What is Search Engine Optimization?
Search Engine Optimisation (SEO) is an integral part of creating an effective app as it is the process of improving certain elements of the site in order to help the search engine recognise it better and to generate more traffic. SEO is an important marketing tool as it helps users to organically discover the website through a hyper-targeted customer centric approach which in turn results in an increased return in investment. It can also be said that SEO is a durable and long term marketing strategy, which when implemented in the right manner can play a huge role in optimizing and improving the user’s experience.
SEO and React
To understand how to make a React application SEO friendly, let’s first get down to understanding the difference between Client Side Rendering and Server Side Rendering. The main difference between both these rendering techniques is that in CSR, the entire code needs to be rendered on the client’s side every time the app is loaded whereas SSR automates this process on the server side.
In this article, let’s talk about some popular strategies that are being used to make React sites more responsive and SEO friendly:
Server Side Rendering (SSR)
Isomorphic React Applications
Now that we have spoken about both client and server side rendering, let us come down to the topic of creating Isomorphic Applications on React as an effective SEO strategy.
Simply put, Isomorphic applications in web development are referred to those apps which can be rendered both on the server side as well as the client side. While in most real life scenarios, creation of isomorphic apps can be a lengthy and tedious process, there are some excellent frameworks available for React such as Next.js using which a React application can be made crawlable by creating sitemaps and adding metadata which in turn will return an HTML.
Advantages of Isomorphic React Applications:
- Isomorphic applications take much less time to load which is an added benefit resulting from the direct workings of the rendering process wherein the first request is fulfilled on the server side but the rest are attended to on the client side making the process much more efficient.
- Moreover, isomorphic applications also come with the added advantage of simplifying the code which results in a faster loading time which improves the experience that user has with interacting with the React app.
A higher SEO score can help a business to attract more potential customers by improving the app’s ranking on search engines which plays a huge role in gaining the customers trust. Implementing the right SEO strategies and practices for your React application can go a long way in ensuring its success by helping you improve your brand’s visibility on online platforms which in turn can help you to attract more traffic and drive more conversions. Similarly, an application’s performance depends largely on the kind of experience that it offers to its users because of which it becomes critical to evaluate and implement an effective search engine optimization strategy which will help to make the app truly seamless.